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It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.You can round out your profile with up to nine total photos or ice-breaker questions provided by Facebook.
Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.
It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.
As Facebook announced in May, users will create separate profiles just for the Dating service.
(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.
The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.
You won’t see anyone you’re already friends with on Facebook, nor will you see people you’ve blocked.