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It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.This story was originally published on September 20, 2018.On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.But in the US at least, younger—and more likely to be single—people say they’re using the social network less.In May, for example, Tinder said it was testing a new feature called Places, which allows users to match with people who like to hang out at the same spots, like bars, restaurants, or clubs.
The product relies on information from Foursquare, rather than Facebook.
If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.
But Facebook Dating will be able to hook into other features on the platform.
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.
That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.
All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.