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Original dating site message

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In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.

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The site supports multiple modes of communication, including instant messages and emails.Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites. Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.this is the only way to find this stuff out [what actually works for a dating site], if you guys have an alternative to the scientific method I'm all ears.

In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).

Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.

The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.

The results suggested that doing this actually caused people, who were "bad matches" under the original algorithm, to actually like each other: "When we tell people they are a good match, they act as if they are." The revelation that Ok Cupid conducted these experiments on users led to much criticism.

Rudder attempted to defend the company, in part by suggesting that it would be unethical not to experiment on users: I think part of what's confusing people about this experiment is the result ...

A February 2019 report alleged that many users reported lost access to their accounts in a manner consistent with either a data breach or a widespread "credential stuffing" incident.