Russian dating spase
While Tinder is coming under pressure in the dating game from Badoo, it should also keep a look out for an upstart dating service that is steadily climbing the charts.
The US is clearly the biggest market in the world for dating, in terms of revenues and downloads, but the presence of high-spending users from Australia and the UK show there are plenty of other countries where people are looking for love and are willing to pay for a helping hand.It also suggests that there is more nuance in the dating space than suggested.Though the mechanics of apps like Pure, Tinder, and Happn might seem simplistic, it’s better to describe them as elegant solutions to different dating approaches across the world.Tinder may have been around the dating block a fair few times, having first appeared on the scene in 2012, but it remains a popular choice for those looking for love around the world.Using data from our Global App Intelligence to find and rank the top 10 dating apps across the globe between January and July 2016, it’s clear that Tinder still has its spark.And there is no dating service more alternative than Pure.
The ironically named anonymous dating app, which helps like-minded adults hook up for casual encounters with Snapchat-for-dating mechanics, has managed to cross the dating divide between Russia and the US.
While we might chuckle about how Pure has shown that love can cure the dating Cold War, it also offers a serious insight into how dating services can find routes to revenues that don’t directly compete with Tinder.
Tinder is still top of the dating game, but it’s beginning to be challenged.
The app dominates the i OS dating scene in terms of downloads, generating more than 11 million installs across the world.
That’s almost double the number of installs of its nearest rival, Badoo, and a fraction fewer installs than that of its three nearest i OS competitors combined.
On a global stage, however, it is under threat by Badoo, which is currently topping the charts on Android.